Our Beauty Brand Diversity Commitment.

Our Commitment

At Pout Perfect, we believe beauty is for everyone. We're dedicated to creating a brand that celebrates diversity, promotes equity, and fosters inclusion across everything we do—from our product development to our company culture.

Our Values

Diversity

We celebrate the beautiful diversity of our community. Our products are designed with a wide range of skin tones, preferences, and needs in mind. We understand that beauty comes in countless forms, and we're committed to representing and serving them all.

Equity

We strive to create fair access to our products and opportunities. This means considering different needs and removing barriers that might prevent anyone from enjoying our lip products or participating in our community.

Inclusion

Everyone deserves to feel welcome and valued in the beauty space. We actively work to create an environment where all voices are heard and respected, whether you're a customer, follower, or team member.

Our Actions

Inclusive Product Development

    • Our lip products are tested on diverse skin tones to ensure they complement everyone beautifully
    • We continuously expand our shade ranges to be truly inclusive
    • Our product names and descriptions are thoughtfully created to be respectful of all cultures

Accessible Beauty

    • We offer various price points to make quality lip products accessible ($8-$25)
    • Our flexible payment options like Sezzle and Klarna help make beauty more accessible
    • We provide clear, helpful product information to help everyone make informed choices

Responsible Representation

    • Our marketing materials feature diverse models representing various backgrounds, ages, and styles
    • We partner with content creators from underrepresented communities
    • Our educational content addresses beauty needs for all skin types and tones

Environmental Responsibility

    • Our partnerships with 4Ocean and Climeworks reflect our commitment to protecting our planet for future generations
    • We recognize that environmental justice is a critical component of social equity

Our Ongoing Journey

We recognize that creating true diversity, equity, and inclusion is an ongoing journey, not a destination. We commit to:

    • Listening to our community and continuously learning
    • Being transparent about our progress and challenges
    • Taking meaningful action when we fall short
    • Evolving our practices as we grow

Join Us

We invite you to be part of our journey toward creating a more inclusive beauty world. Share your thoughts, experiences, and suggestions with us at customerservice@poutperfect.us.