Susan G. Komen Foundation Information & Mission Overview.

🎀 October Partnership: Adorn Skin Care × Susan G. Komen

🌸 Purpose-Driven Collaboration

October marks National Breast Cancer Awareness Month, a time when Susan G. Komen mobilizes communities to raise awareness, fund research, and support those affected by breast cancer. Adorn Skin Care’s partnership would reflect a shared commitment to wellness, empowerment, and regional pride.

🤝 Partnership Highlights

Initiative Description
Limited Edition “Adorn for Hope” Collection Launch a pink-themed skincare set with clean ingredients. A portion of proceeds supports Komen’s research and patient care programs.
MORE THAN PINK Walk Sponsorship Sponsor or participate in the on October 25th. Offer branded hydration stations or comfort kits for walkers.
Customer Fundraising Campaign Enable donations at checkout. Feature real stories from breast cancer survivors in your community to deepen emotional connection.
Retail Pop-Ups & Awareness Events Host pop-ups in New England featuring free skin consultations, survivor spotlights, and educational materials from Komen.
Social Media Activation Run a “Faces of Strength” campaign showcasing customers and survivors using Adorn products. Include breast health tips and Komen resources.

💬 Messaging Ideas

  • “This October, we walk with purpose. Adorn Skin Care proudly partners with Susan G. Komen to honor strength, support healing, and fund hope.”

  • “Clean beauty meets compassionate care. Every purchase from our ‘Adorn for Hope’ collection helps fight breast cancer.”

📦 Product Tie-In Example

Adorn for Hope Hydration Set

  • Rosehip & Aloe Cleanser

  • Pink Clay Detox Mask

  • Calendula Recovery Balm Packaged in soft pink with survivor quotes and Komen’s emblem.

History

The foundation's namesake, Susan Goodman Komen, passed away from breast cancer in 1980 at age 36. Her younger sister Nancy Brinker, who believed Susan's outcome might have been better had she known more about cancer and its treatment, founded the Susan G. Komen Breast Cancer Foundation in 1982.

 

Breast Cancer Foundation | Susan G. Komen®